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Are you a new property manager looking to maximize rental income and occupancy rates for your clients? Or perhaps you’re a property owner looking to hire a property manager and want to understand their role in increasing your rental income and occupancy rates. Either way, understanding the first steps and responsibilities of a property manager is crucial in achieving success in the rental market.

In this article, we’ll explore the first steps a property manager should take to maximize rental income and occupancy rates, as well as their main responsibilities to the property owner.

First Steps for Maximizing Rental Income and Occupancy Rates

Conduct a Rental Market Analysis

The first step in maximizing rental income and occupancy rates is to conduct a rental market analysis. This involves researching the local rental market to determine the average rental rates for similar properties in the area. As a result, this will help you set a competitive rental rate for your client’s property, ensuring that it is not priced too high or too low. You can use research tools to accomplish this. For example, tools like AirDNA, Airbtics and AllTheRooms.

Evaluate the Property's Condition

Before listing the property for rent, a property manager should thoroughly evaluate its condition. This includes checking for any necessary repairs or updates that could increase the property’s value and attract potential tenants. It’s important to address any issues before listing the property to avoid any potential problems or complaints from tenants.

Create a Marketing Plan

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Once the property is ready to be listed, a property manager should create a marketing plan to attract potential tenants. For instance, listing the property on various rental websites such as Airbnb, VRBO and, creating eye-catching advertisements, and utilizing social media to reach a wider audience. A well-executed marketing plan can help increase the property’s visibility and attract more potential tenants.

Screen Potential Tenants

When potential tenants show interest in the property, it’s important for a property manager to thoroughly screen them to ensure they are a good fit. This may include conducting background and credit checks, verifying employment and income, and checking references. A thorough screening process can help ensure that the property is occupied by responsible and reliable tenants.

What Does a Property Manager Do?

A property manager’s main responsibility is to oversee the day-to-day operations of a rental property on behalf of the owner. This includes finding and screening tenants, collecting rent, handling maintenance and repairs, and managing the property’s finances. Let’s take a closer look at a property manager’s first responsibility to the owner.

Setting the Right Rental Rate

Firstly, a property manager’s responsibility to the owner is to set the right rental rate for the property. As mentioned earlier, this involves conducting a rental market analysis to determine the average rental rates in the area. Setting the right rental rate is crucial in attracting potential tenants and maximizing rental income.

Collecting Rent

Further, another important responsibility of a property manager is collecting rent from tenants. This includes setting up a system for collecting rent, such as online payments or in-person payments, and ensuring that all tenants are paying on time. A property manager should also handle any late payments or delinquencies and enforce any late fees or penalties as outlined in the lease agreement.

Handling Maintenance and Repairs

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A property manager is also responsible for handling any maintenance and repairs needed on the property. This includes responding to tenant requests for repairs, scheduling and overseeing maintenance and repairs, and ensuring that the property is in good condition for current and potential tenants. A well-maintained property can help attract and retain tenants, ultimately increasing occupancy rates.

Managing Finances

Lastly, a property manager is also responsible for managing the property’s finances on behalf of the owner. This includes creating and managing a budget, paying bills and expenses related to the property, and providing regular financial reports to the owner. A property manager should also handle any financial issues that may arise, such as delinquent payments or unexpected expenses.

Starting Out as a Property Manager

If you’re just starting out as a property manager, there are a few key things to keep in mind to ensure success in the role.

Build a Network

Networking is crucial in the property management industry. Building relationships with other property managers, real estate agents, and contractors can help you find potential clients and resources for managing properties. Attend industry events, join local real estate associations, and utilize social media to connect with others in the industry.

Stay Up-to-Date on Laws and Regulations

As a property manager, it’s important to stay up-to-date on all laws and regulations related to rental properties. This includes fair housing laws, landlord-tenant laws, and any local regulations that may affect your clients’ properties. Staying informed can help you avoid any legal issues and ensure that you are providing the best service to your clients.

Utilize Technology

In today’s digital age, utilizing technology is crucial for success as a property manager. There are many property management software options available that can help streamline processes, such as tenant screening, rent collection, and maintenance requests. These tools can save time and improve efficiency, ultimately leading to better results for your clients. A great software we use it Hospitable.

Real-World Examples of Maximizing Rental Income and Occupancy Rates

Although Guest Haus Property Management specializes in short-term rental, we do have experience managing all sorts of rentals. We implement all of the tactics and tools discussed above. This has allowed us to grow and become a trusted name in Austin Property Management.


In conclusion, maximizing rental income and occupancy rates is crucial for success as a property manager. By following the first steps outlined in this article and understanding their responsibilities to the property owner, property managers can achieve success in the rental market. By staying informed, utilizing technology, and building a strong network, property managers can provide the best service to their clients and ultimately increase rental income and occupancy rates.


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One Response

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